Guest Introduction
Deepak Deolalikar is the co-founder of Ziply AI, where he leads strategy for a platform built to help marketing teams create content at scale and stay visible within AI search. He combines deep technical curiosity with a historian’s view of innovation, drawing clear parallels between today’s AI wave and the early commercial internet. His work focuses on helping B2B marketing teams stand out when AI systems become the first stop for product research.
Episode Summary
In this conversation, Deepak explains why creativity remains the marketer’s superpower even as AI accelerates content production. He details why AI search optimization is becoming as important as traditional SEO and why B2B buyers are shifting their discovery work away from Google and toward tools like ChatGPT, Gemini and Copilot.
The discussion explores how fragmented marketing workflows have become, why teams don’t want seven different tools stitched together and how Ziply AI aims to unify content creation, topic planning and distribution so companies can increase brand visibility without increasing headcount.
The episode also looks at how AI is changing software development, how job categories may evolve and how society could benefit when AI reduces information asymmetry in areas like medicine, legal issues and financial billing. Deepak closes with the AI tools he uses in daily life, including WhisperFlow, NotebookLM, and emerging creative applications for music and slides. 
AI Challenge Call-to-Action
This week’s AI Challenge invites you to try Ziply AI to measure how well your brand shows up inside today’s major AI search engines. Learn where you stand, how you compare to competitors and what actions can increase your visibility in AI-generated recommendations.
Get the full step-by-step guide and share your progress in our community:👉 promptthis.ai/blog/how-to-measure-your-brand-ai-visibility 
Got your own AI business story? Reach out at promptthis.ai/contact to learn about becoming our next guest.
Chapter Breakdown with Timestamps
00:00 Introduction and setup for the conversation on AI’s impact on marketing.
01:57 Deepak’s background and why he views today’s AI wave through the lens of past innovation cycles.
03:34 Why branding is harder in an AI-saturated market and why creativity still differentiates companies.
06:08 What Ziply AI does and why marketing teams struggle with content, scale and AI search visibility.
07:29 The problem with scattered marketing tools and the need for unified workflows.
09:45 What AI search actually is and why B2B buyers are moving from Google to ChatGPT and Gemini.
11:53 How AI systems decide what products to recommend and why authority signals matter.
13:15 Why marketers can’t “game the system” the old way and what new strategies matter.
14:02 How AI changes discovery, planning and amplification for modern marketing teams.
15:36 How building software has changed in the AI era and why MVP cycles move faster than ever.
17:10 The “cats and dogs” phase of AI and the patterns repeating from early internet adoption.
18:20 Why marketers remain essential for storytelling and framing real business value.
19:31 A broader look at how AI may transform systems, processes and organizational design.
21:37 The future of jobs and why roles will shift rather than disappear.
22:54 Why speed differentiates this AI innovation cycle from past technology waves.
24:06 How AI might reshape institutions, research, medical billing and information access.
27:16 Examples of AI reducing information asymmetry in medicine and home repair.
28:13 Deepak’s favorite AI tools: WhisperFlow, NotebookLM, Gamma and emerging creative applications.
32:41 This week’s AI Challenge: testing your brand’s presence in AI search.
33:37 Closing thoughts and where to find Deepak and Ziply AI.

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