Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-productsIn this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the transformative power of merchandise for brand promotion, particularly in the context of events. They highlight the importance of understanding your audience when selecting promotional products, emphasizing that the right merchandise can significantly enhance event attendance and engagement. The hosts share a case study of Ralph Lauren's successful influencer event, showcasing how effective merchandise can amplify brand visibility.Follow Promo Punks:https://www.facebook.com/promopunkshttps://www.instagram.com/promopunks/https://www.tiktok.com/@promopunkshttps://www.linkedin.com/company/promo-punks-co/https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q Timestamps: 00:00:00 - Introduction00:01:02 - The Realisation: There's No Money in Painting00:02:06 - The Shift in Perspective: From Painter to Business Owner00:03:41 - Understanding Time Allocation: Admin, Operations, and Sales00:07:06 - The Importance of Sales and Marketing00:09:45 - Maximising Your Time: The Value of Delegation00:12:25 - Becoming a Better Salesperson00:14:20 - The Trap of Working Harder vs. Working Smarter00:15:12 - Key Takeaways: Focus on Sales for Business Growth00:18:10 - Overcoming Fear: The Cost of Hiring Help00:19:24 - Letting Go of Control: The Challenge for Painters00:20:49 - Leadership: Leading Yourself First00:23:51 - The Game of Business: A Different Sport

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