Are you brave enough to look at the real numbers behind your business? In this episode, we’re diving into “The Naked Truth” from chapter three of Profit First—a must-listen if you’re ready to get honest about your finances and build a business that’s truly profitable.I’m Deb Halliday, Profit First Professional and trainer, and I’ll be guiding you through the importance of facing your business finances with clarity and confidence. It’s not about how big your turnover is or how many people you employ—it’s about how much profit you actually keep. As Mike Michalowicz says, real success is measured by profitability, not just revenue.We’ll explore the concept of the instant assessment—a simple but powerful tool that works like a financial X-ray for your business. I’ll show you how to compare your actual figures (revenue, profit, owner’s pay, tax, and expenses) with the Profit First benchmarks, so you can spot where money is leaking out and where you need to take action.This episode is all about helping you get a clear, honest picture of your financial health and giving you the confidence to make positive changes. I’ll share practical steps and relatable stories so you can see exactly how to use the instant assessment to move your business towards greater sustainability and peace of mind.Takeaways:Why profitability matters more than turnover or business sizeHow to use the instant assessment to get a transparent view of your financesThe importance of comparing your numbers to Profit First targetsSimple, actionable steps to plug financial leaks and build a healthier businessLinks mentioned:financiallyhealthybusiness.co.ukdebhalladay.co.ukCompanies and resources featured:Accounts Ladies, Accounts Office, Xero, QuickBooks, HMRC

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