How do you make profit a regular feature of your business—not just a one-off win? In this episode, I’m sharing the real-world steps to keep the Profit First system working for you, year after year.I’m Deb Halliday, certified Profit First Professional, and I’ll show you why consistency is the secret to turning profit into a normal, sustainable part of your business. We’ll cover the importance of regularly reviewing and tweaking your allocation percentages as your business grows and changes, so your profit strategy always fits your current reality.You’ll hear how automation can take the hassle out of monthly allocations—using tools like Xero, QuickBooks, and smart UK banks like Starling and Monzo—so you never have to worry about missing a transfer or dipping into the wrong pot. I’ll share stories from real business owners who’ve seen their profits grow by making small, regular adjustments and keeping their system simple.We’ll also talk about using your profit as more than just a safety net. Think of it as your “opportunity fund”—ready to support growth, new equipment, marketing, or staff development, once you’ve paid yourself your profit bonus.Whether your margins are tight or you’re looking for ways to grow, this episode will help you build a business that doesn’t just survive but truly thrives—by making profit an everyday habit.Takeaways:Consistency is key: review and adjust your allocations regularlyAutomate your allocations for less stress and more disciplineUse profit as an opportunity fund for growth and reinvestmentEven small profit allocations can make a big difference over timeStay flexible and adapt your system as your business evolvesLinks mentioned:debhalliday.co.ukCompanies and resources featured:Xero, QuickBooks, Starling, Monzo, HMRC

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