Product Driven: The Book Launch - A Software Leader's Journey to Creating High-Performance Teams 📚After months of intensive writing and years of industry experience, Matt Watson unveils his groundbreaking book "Product Driven" - a comprehensive guide for engineering leaders seeking to build teams with a genuine product mindset. This isn't just another business book; it's a practical roadmap for transforming how software teams think, work, and deliver value.In this revealing first look, Matt shares the personal journey that led to creating this essential resource for the tech industry. Drawing from his extensive career building and scaling software products, he addresses a critical gap in leadership literature - how to actually build and manage teams that think like product owners, not just code executors.🔗 Essential Resources:Get the Book: https://a.co/d/100RmwCNewsletter: productdriven.comConnect with Matt: https://linkedin.com/in/mattwatsonFull Scale Ventures: https://fullscaleventures.comGet the Offshore Hiring Guide: https://hirefullscale.com/offshore-hiring-guideKey Discussion Points:The evolution from developer conference speech to comprehensive leadership guideWhy product mindset separates high-performing developers from the restThe cultural transformation required for sustainable team successPractical frameworks for engineering leaders to implement immediatelyThe 500-hour writing journey and lessons learnedChapter Timestamps:00:00 - The Big Reveal: First Look at Product Driven00:22 - The Origin Story: From Conference Speech to Book01:30 - The Culture Revolution: Why Leadership Matters02:38 - The Writing Process: 500 Hours of InsightsReady to Transform Your Team? Share your biggest leadership challenge in the comments - what's preventing your developers from thinking like product owners? Let's discuss practical solutions that actually work in real engineering environments.

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