Sam G. Winsbury is the Founder & CEO of Kurogo, a leading personal branding agency that helps entrepreneurs and executives become thought leaders. He’s worked with over 250 clients around the world, from fast-growing startups to major firms like KPMG and Salesforce, turning content into consistent opportunity.In this episode, Sam shares the journey behind building one of the world’s top LinkedIn branding agencies. You’ll hear honest lessons from years of consistent posting, what it really takes to grow beyond 50,000 followers, and practical strategies to attract dream clients, grow your presence online, and build a brand that stands out.Connect with Sam:https://www.linkedin.com/in/sam-g-winsburyhttps://linktr.ee/samgwinsburyhttps://www.kurogo.co.uk/Timestamps:00:00 – Why positioning matters in personal branding01:16 – Sam’s background and agency intro02:09 – The meaning behind the name “Kroger”02:54 – Rebranding the agency03:23 – Starting up during university and COVID04:34 – How the pandemic helped growth05:49 – His first posts on LinkedIn07:22 – LinkedIn’s early creator scene08:24 – Losing and rebuilding his account09:36 – Why consistency compounds10:42 – Don’t compare across industries12:00 – Motivation, habits and “just post” myth13:45 – What makes Kroger stand out15:05 – Building systems to convert leads17:07 – Competitors and depth of service17:39 – Client stories: wins and lessons19:48 – Learning from campaign failures20:45 – Signing a dream client23:05 – His vision for Kroger24:25 – Entrepreneurial role models26:09 – Hitting 50k and going on Sky TV29:49 – Public speaking while introverted32:04 – Platform focus beyond LinkedIn34:32 – Advice for LinkedIn growth36:46 – Daily routine and team setup38:29 – Hobbies: sport, music, languages40:56 – Book recs: The Chimp Paradox, Psycho-Cybernetics42:05 – Long-term personal goals45:16 – Advice: offer free work to get started46:19 – Where to follow Sam and final wrap-up
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