Keti Zasheva is a LinkedIn branding strategist, co-founder of We Craft You Grow, and founder of K.D'Studio. She has helped over 100 founders and CEOs grow their visibility on LinkedIn without cold messages, burnout, or cringe tactics. With a background in design and a life shaped between Australia and Macedonia, Keti brings a blend of creativity, clarity, and strategy to every brand she supports.In this episode, she shares how she grew her own profile to over 20,000 followers in less than a year. You will hear what it really takes to run a done-for-you LinkedIn agency, how to stand out without selling out, and a few unexpected stories along the way. From philosophy-fuelled books to Assassin’s Creed and her love of cats, this one is as inspiring as it is refreshingly real.Connect with Keti:https://www.linkedin.com/in/keti-zasheva-179a03290/https://www.wecraftyougrow.com/Timestamps:00:00 – Why authenticity matters on LinkedIn01:02 – Podcast intro and guest welcome01:25 – Keti’s story: Macedonia to Australia02:34 – From gaming and art to design03:20 – Why she left 3D art behind05:00 – Choosing slow living over hustle culture06:06 – Would she move again?07:33 – Freelance design and first LinkedIn posts08:05 – Meeting her co-founder Marina09:20 – How memes changed her growth12:03 – Growing from 100 to 20k+ followers13:24 – Her advice: uniqueness, value, fearlessness16:13 – Why short posts perform better18:13 – Consistency, burnout, and boundaries20:53 – Starting her agency We Craft You Grow22:43 – Plans for growing the agency23:42 – Who they work with and why24:34 – How their agency stands out26:45 – Client challenges and lessons learned29:02 – Why daily posting can backfire33:33 – How to build real LinkedIn engagement35:35 – Her dream clients and ideal projects36:18 – Tools she uses: ChatGPT, Canva, Adobe38:49 – Why she writes books on mindset41:02 – Stoicism, burnout, and personal growth44:15 – Her hobbies: cats, gym, archery, art45:40 – Gaming and creative energy47:29 – Final advice: be real, stay human48:29 – Podcast closing and thank you
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