Pierre Herubel is a B2B content strategist who built and sold a $1M agency in just 14 months, all without relying on ads, funnels, or gimmicks. He now helps businesses attract buyers by positioning themselves as trusted authorities using his Authority First content framework. It is based on how modern buyers actually make decisions through content, not cold outreach.From working at an embassy in Paris to building a brand from Bangkok, Pierre’s journey blends practical insight with real results. In this episode, he shares how to create content buyers care about, grow a personal brand that drives leads, and avoid the common mistakes most people make on LinkedIn.Connect with Pierre:https://www.pierreherubel.com/https://pierreherubel.substack.com/https://www.linkedin.com/in/pierre-herubel-540b3949/https://www.youtube.com/@pierreherubel9492/Timestamps:00:00 – Intro: From Government to B2B Growth01:24 – Pierre’s Embassy Background03:40 – Why He Moved to Bangkok06:15 – Building a $1M Brand with Content09:28 – The Authority First Framework13:17 – Why Funnels Often Fail16:02 – Scaling Without Ads or Funnels19:45 – How He Grew to 150K Followers22:11 – What Makes Buyers Trust You25:33 – Turning Knowledge Into Revenue28:49 – Building Offers That Sell31:04 – Courses vs Consulting34:21 – Tools and Systems That Work37:42 – Productising a Service Business40:13 – Creating Content That Converts43:00 – Where Creators Go Wrong46:12 – The Hidden Work Behind Growth49:27 – Tips for New Creators52:11 – Advice for B2B Founders55:33 – What’s Next for Pierre57:45 – Final Reflections 
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