ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why Nostalgia Sells Even For New Brands"
Episode Synopsis
Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytelling, and customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
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