ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Nintendo (Literally) Changed the Game "
Episode Synopsis
In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, and he argued yes — because even though it meant giving up revenue upfront, it would lead to more Wii sales later. Here, he explains the battle and how he won it. Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Problem Solvers
Why Nostalgia Sells Even For New Brands
05/01/2026
How to Get Out of a Creative Rut
24/11/2025
How to Find a Problem Worth Solving
17/11/2025
The Simple Trick That Sells Anything
10/11/2025
In God we trust