In this session, we delve into the strategic approach of leveraging an anchor account to establish and grow a small service firm. Exploring the real-world example of how an IT Service firm was built with MetLife as the anchor account, we uncover the keys to success in building a thriving business around a single, foundational client. From cultivating strong relationships to diversifying services and expanding clientele, our discussion with Collective 54 Member Michael Gibbs, Founder & CEO at SureStep, offers actionable advice for entrepreneurs looking to navigate the journey of entrepreneurship with confidence and purpose. Tune in to learn how to harness the power of an anchor account to propel your service firm to new heights of success.

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