Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one. I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.Specifically, this episode highlights the following themes:Differences between personal and business brandingBenefits of having a solid personal brand for small businessesStrategies for building and refining your personal brandOther Mentioned Links & ResourcesRead ‘Why Small Businesses Should Use Storytelling in Marketing’https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketingLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn More About Treefrog’s Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

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