Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum?In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on maintaining resilience, why adapting quickly matters, and how strategic thinking can turn potential setbacks into powerful comebacks.So don’t miss out on these essential strategies and real-world advice from a seasoned expert. Tune in now!Specifically, this episode highlights the following themes:Importance of aligning with trends and stakeholder expectationsManaging business cycles and ‘S-curves’Innovative approaches to managing business growth and downturnsOther Mentioned Links & ResourcesVisit NextGen LLC’s Website:http://www.nextgen-llc.comLearn More About Blue Sky Thinkinghttps://www.nextgen-llc.com/blog/blueskiesaheadLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn More About Treefrog’s Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

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