What happens when creativity meets sharp market insight?In this episode, Raffic Aslam (ex-Creative Director at Zoho) breaks down the 3 campaigns that defined Zoho’s global marketing playbook:1️⃣UAE VAT Campaign – A masterclass in cultural targeting that unlocked a new market via a single character: Kutty, the Malayali accountant.2️⃣ Made in India for the World – A bold declaration of Indian innovation for a global SaaS audience.3️⃣Super Bowl Ads – Frugal but fierce, this campaign helped Zoho stand out in a sea of enterprise giants.⏱ Timestamps00:00 – Introduction02:15 – The birth of the Zoho logo06:30 – Why simplicity & color made the logo unforgettable08:37 – Branding vs. Performance Marketing14:25 – Campaign 1: UAE VAT Campaign – Meet “Kutty”20:45 – Lessons from targeting expat accountants23:02 – Campaign 2: Made in India, Made for the World27:00 – Building pride in Indian-built software30:55 – Campaign 3: Zoho’s Super Bowl Ad Strategy35:10 – How Zoho kept it frugal but memorable38:00 – Branding advice for SaaS founders41:20 – Final takeaways for startup marketers💡 Top Takeaways for Founders & Marketers:✔️ Go deep, not broad: Hyperlocal targeting can unlock massive markets✔️ Your logo is a strategy: Visual identity drives brand recall & lowers CAC✔️ Brand building ≠ media spend: Authentic storytelling beats big budgets🔔 Subscribe to Prime Podcasts for more insights🎙 Hosted by Jerome Manuel, Head of Community at PrimeVP📌 Follow us:LinkedIn: https://www.linkedin.com/company/primevpTwitter: https://twitter.com/primevp_inWebsite: https://primevp.in#Zoho #SaaSMarketing #StartupBranding #IndianStartups #MarketingStrategy #B2BMarketing #MadeInIndia #SuperBowlAds #FrugalMarketing #GrowthMindset #PrimeVenturePartnersPodcast

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