In this episode of the Prime Resources Podcast, BDR's Senior Marketing Communications Specialist, Tyler Gunhus, tackles the subject of how to develop or enhance your company's social media presence. Whether you're experienced or just starting out with social media, listen to learn how you can make the most of this important - but ever evolving - marketing tool.(03:03) - The role of social media in marketing(06:57) - Social media platforms for business(10:16) - Determining the best social channel for your business(15:18) - Using social media to attract employees(17:08) - Building an effective social media presence(19:41) - Proactive vs. reactive approach to social media(22:40) - How often to post(25:42) - Types of content to post(28:46) - Posting to multiple channels(32:38) - Building engagement(37:35) - Promoting posts(41:20) - Growing your followers(43:33) - Setting and tracking goals

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