Dan Rubin is a photographer, creative director and designer based in the UK. His career has taken him around the world shooting campaigns with a variety of cameras and formats. As you’ll hear, I caught up with Dan ahead of Photo London to talk about how he came back around to film, how Polaroid was instrumental in showing him something magical in analogue things and why he’s so excited by the Widelux revival project.More about this show:A camera is just a tool but spend enough time with photographers and you’ll see them go misty eyed when they talk about their first camera or a small fast prime that they had in their youth. Prime Lenses is a series of interviews with photographers talking about their photography by way of three lenses that mean a lot to them. These can be interchangeable, attached to a camera, integrated into a gadget, I’m interested in the sometimes complex relationship we have with the tools we choose, why they can mean so much and how they make us feel.

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