Episode Synopsis "Retweets Are Essential In Measuring The Effectiveness Of Tweets"

On this week's show Phil and Austin discuss the power and value of a retweet. Whether it's Ed Balls tweeting his name or people tweeting witty comments about TV programmes they are watching, the retweet extends a tweet's reach considerably. The presenters also discuss Klout, Peer Index and Kred and reveal useful tips to boosting your twitter influence score.

Listen "Retweets Are Essential In Measuring The Effectiveness Of Tweets"

More episodes of the podcast PR True Or False

• PR Should Be Seen As A Profession Rather Than A Trade
• PR Is A Waste Of Money For Startups
• Retweets Are Essential In Measuring The Effectiveness Of Tweets
• Facebook's Days Are Numbered
• There Is No Such Thing As New News
• Normal Client/Agency Etiquette Does Not Apply At Christmas
• Google Should Cut Its Losses And Pull The Plug On Google+
• PR Agency Job Titles Are Meaningless
• Email Is Broken As A PR Communications Tool
• PR Agencies Should Be Allowed To Sign Off Their Own Copy Without Client Approval