Episode Synopsis "There Is No Such Thing As New News"

Remember the story about how much Michael Phelps ate to train for the Olympics? Sound familiar? That's because it's a story that has been written before about other sportsmen. In this week's podcast, Phil and Austin discuss whether there's such a thing as new news. Phil argues that whether it's the calories that sportsmen consume, Lego sculptures or extreme ironing, we've seen it all before. Austin's not so sure. But what will the verdict be: true or false?

Listen "There Is No Such Thing As New News"

More episodes of the podcast PR True Or False

• PR Should Be Seen As A Profession Rather Than A Trade
• PR Is A Waste Of Money For Startups
• Retweets Are Essential In Measuring The Effectiveness Of Tweets
• Facebook's Days Are Numbered
• There Is No Such Thing As New News
• Normal Client/Agency Etiquette Does Not Apply At Christmas
• Google Should Cut Its Losses And Pull The Plug On Google+
• PR Agency Job Titles Are Meaningless
• Email Is Broken As A PR Communications Tool
• PR Agencies Should Be Allowed To Sign Off Their Own Copy Without Client Approval