Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- Why you should look at the press releases role as the supporting actor rather than the lead role- The format your press release should be in- How to incorporate it into your pitch And once you've had a listen you can: - Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

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