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Listen "15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs "
Episode Synopsis
In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships. Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk Find out more about my new course Get Known herehttps://www.theprset.com/get-known00:00Introduction to Happy HQ and Its Mission03:27The Evolution of Workplace Culture06:13Navigating PR in a B2B Landscape09:17Building a Personal Brand Through PR11:46Leveraging Content for Discoverability13:46The Importance of Authenticity in PR16:37Impact of PR on Business Growth19:20Preparing for Speaking Engagements21:43The Importance of Authenticity in PR25:58Strategic Roles in Co-Founding27:57Taking Action: From Planning to Execution29:43Building Resilience in PR32:14Collaborations: A Key to PR Success33:16Top Tips for Starting PR35:23Looking Ahead: Future Plans for Happy HQAnd once you've had a listen you can: - Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
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