In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR. Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.00:00The Birth of Marlow Wine03:37Innovative PR Strategies06:25Collaborations and Community Engagement09:29Press Coverage and Brand Storytelling12:25Scaling Challenges and Lessons Learned14:56The Importance of Founder Visibility17:34Future Plans and Market Adaptationhttps://marlo.winehttps://www.instagram.com/marlowine/And once you've had a listen you can: - Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

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