Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included

Frank Strong, CEO of Sword & the Script Media
Zach Cutler, Co-Founder, CEO & Chairman at Propel
Tressa Robbins, Vice President of Customer Onboarding, Burrelles


We covered these points and others:

PR tech vendor landscape, adoption of AI
AI to generate & analyze content, monitor media, and hone and target pitches
Challenges



Will AI take your job away?
Avoiding quality pitfalls, ensuring responsible usage 

Where are we going with AI in PR?

Current and emerging use cases


Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.
For more information or to suggest guests or topics, please email [email protected]

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