Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode’s guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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