Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.Key Takeaways:- How to prep authors for interviews- How to promote books through TikTok - How to connect books to current eventsEpisode Timeline:0:00Introduction to Wild Bound PR and Julia Drake1:30The journey from film to literary PR4:00Successful Wildbound campaigns6:00 The myth of inspiration7:25Differences between traditional PR and publishing PR8:50Creating conversations around books10:30Preparing first-time authors for PR13:35The success rates for book publishing15:00The impact of social media on Book promotion16:25The ins and outs of BookTok19:45Client expectations vs. reality in publishing PR22:05What sets Wildbound apart24:30Julia's thought leadership philosophyThis episode’s guest:• Julia Drake on LinkedIn • WildboundPR's website• Wildbound PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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