Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.Key Takeaways:- The similarities between reality TV and classic literature- Current challenges in the UK PR world- The perils of trying to be everything to everyone- The importance of diversity in the PR worldEpisode Timeline:1:30 What do you want people to learn from your dissertation?4:00 The differences in the US and UK versions of "Love Island"5:00 The novels Funmi included in her dissertation8:30 Romantic themes haven't changed that much over time.9:00 The disgruntled lover trope11:00 How Funmi's research applies to PR13:20 The importance of diversity in the PR world15:00 The Kendall Jenner Pepsi ad16:00 The 15-year-old test17:30 Why do female influencers wear big, floppy hats?19:00 Current challenges in the UK PR world21:30 The danger of being everything to everyone23:20 PR request hashtags25:40 Gen X vs. Millennial high-brow, low-brow battleThis episode’s guest:• Funmi Lijadu• Follow her on LinkedIn and TwitterSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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