Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.Key Takeaways:- Developing a PR AI tool for startups- Finding the balance between clients and journalists- What makes good travel writing?Episode Timeline:1:15    Chris's work as a theater critic2:17     Chris sang at Carnegie Hall once4:40    What separates great travel writing from mediocre travel writing?7:30    Intelligent Relations was created with AI in mind9:15    The Preston AI11:00 A Preston use case13:30 How to insert your PR clients into journalism14:30 Clients get frustrated by their coverage16:30 The conflict between journalists and PR people18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products22:00 PR is not advertising22:45 Thought leadership versus promotion26:10 It's about serving the reader26:40 Who is this for?This episode’s guest:• Intelligent Relations on LinkedIn• Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.

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