Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers- How to pair products and influencers- How to market non-alcoholic wineEpisode Timeline:1:45 The joy of working in food, wine, and hospitality2:40 How to position a wine brand in a crowded marketplace4:00 Why Ste. Michelle was great at marketing wine5:30 The psychographics of wine consumers7:15 The importance of storytelling in wine PR8:00 How to pair wine and influencers10:10 The Colavita/Jess King collaboration13:00 Choosing a spokesperson for solar power15:00 The importance of authenticity16:30 Marketing non-alcoholic wines19:10 Understanding the non-alcoholic wine consumer10:30 The advantages of hiring a specialty agencyThis episode’s guest:• Amanda Arrigotti-White on LinkedIn• Curate & Co.’s website• Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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