Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts. Key Takeaways:- Shifting industry marketing focus- Authentic communication in industrial marketing- Expanding the industrial talent poolEpisode Timeline:1:45Scott's 1982 Super Bowl performance5:00Introduction to Industrial Talk Media8:00Scott's background in industry 10:00The networking benefits of podcasts13:15The industry blind spot with podcasting14:45Exposing the human side of industry15:50Communication skills in the trades19:00The importance of authenticity in podcasting20:00Holes in industrial marketing strategies 23:00Selling benefits, not specs25:00 Successful strategies for attracting talentThis episode’s guest:• Scott MacKenzie on LinkedIn• Industrial Talk's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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