Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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