Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.Key Takeaways:- The importance of clear and concise messaging- Managing a nonprofit crisis- PR is a 24/7 business- The importance of quality writing in PREpisode Timeline:1:00 The difference in PR strategies between nonprofits and traditional businesses3:20 How to create a coherent and consistent PR message4:30 Staying on message during a crisis6:00 The types of crises faced by that nonprofits9:00 Averting a nonprofit crisis10:00 When a crisis isn't a crisis12:00 How goodwill can inoculate you from a crisis13:40 PR is a 24/7 job15:20 How to calm a "spinning" client16:45 Help with communications writing18:00 The importance of proofreading21:00 Why clients have trouble being concise This episode’s guest:• Jo Ann LeSage Nelson• Connect with her on LinkedInSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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