Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.Key Takeaways:- How to be more relatable in media appearances- Dan's unique approach to media training- How to express your authentic voice- Media training basicsEpisode Timeline:2:00 Why is media training more important than ever? 4:30 The pandemic turned everyone into TV stars.5:30 The importance of body language in media appearances6:20 Common mistakes in interviews7:50 Thinking about the audience10:00 How Dan establishes trust with his clients13:30 The value of authenticity16:00 Tod's anecdote of authenticity19:00 Has social media created bad habits that have bled over to traditional media spaces?22:50 Why can't podcasters get to the point?24:00 Dan's favorite success story26:00 Where do you put your hands when you’re on TV?28:00 How to stop saying "uhm"This episode’s guest:• Dan Kloeffler• www.TheSalt Standard.com   Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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