Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.Key Takeaways:- Why PR should be affordable- Alexandra's front-line COVID reporting- How to be a bold thought leaderEpisode Timeline:2:40 Alexandra's front-line COVID reporting 5:15 Alexandra on "Good Morning America"7:25 Delivering good PR at a great price9:40 How people overpay for PR11:55 How Alexandra's experience as a reporter helps her in PR13:30 The power of a great soundbite15:00 Educating new PR clients16:15 Media training dos and don'ts18:40 Verbal crutches21:20 Being authentic in media appearances22:40 Lessons Alexandra has learned from hosting her podcast25:25 Alexandra's thought leadership philosophyThis episode’s guest:• A to Z Communications' website• Alexandra Zendrian on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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