Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.Key Takeaways:- How to build a monster brand by discovering what you're against. - How to overcome the struggles of building a personal brand.- How to stand out by becoming a monster.- Why there’s nothing wrong with having a niche. Episode Timeline1:48 What is a Monster brand?4:45 If everyone is zigging, zag.6:30 How to create an authentic brand. 9:00 What type of monsters is Sana creating?11:00 How to create a category.14:00 Sana monsterizes Tod's hypothetical cooking podcast.18:20 The anti-niche movement.21:00 What are the struggles people have building a personal brand?24:00 What is Sana looking forward to in 2023?This episode’s guest:•            Sana A. Ahmed•            Learn more at SanaAAhmed.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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