Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways:- How PR people can do more with less- Clearing up PR misconceptions- How to build a personal brandEpisode Timeline:0:00    Introduction to Lexi Smith and Growth Mode2:03    Why PR agencies are being asked to do more with less4:10    PR is having a hard time defining itself in the new era5:10    People need to be educated about PR8:00    Mistakes people make in personal branding 11:00  The "why" of your personal brand13:15 Taylor Swift's marketing brilliance14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast17:15 Tod's pitch preferences19:30 Lexie's work with Everyday Action23:25 Lexie's thought leadership philosophyThis episode’s guest:• Lexie Smith on LinkedIn• Growth Mode's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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