On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:40  How to come up with podcast ideas4:00  Why is Taylor Swift a great marketer?5:40  How Spin Sucks grew from a blog to a movement7:40  Why ethics is the backbone of Spin Sucks9:50  How to define results with a client11:00 The PESO model13:50 The importance of creating authority and trust14:40 Gini on thought leadership17:40 Gini's thoughts on AIThis episode’s guest:·    Gini Dietrich on LinkedIn·    The Spin Sucks websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•      Join the conversation by leaving a comment!•      Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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