Have you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there. Often these arguments are resolved when one or both parties realise what's actually happening. You think the issue is over an intepretation of the facts, but in some cases, what's really at stake is not so much what you've done but rather, how you've made the other party feel. You're convinced the facts are on your side. But the other person is still upset and continually pointing out your interpretation of the facts isn't going to make them feel any better. This sometimes happens with large organisations and there's a technique you can use in media interviews, statements and social media that might help. Listen now and get in touch if your organisation needs help with media interviews, public relations and crisis comms. Visit us online at www.comsteria.co.uk Or call 0141 628 8228.

Ver todos los episodios