In this follow-up to Part 1, POTENT hosts Bryan Bergman, Wendy Heimann, and Nick Rosenberg continue their compelling conversation with Adam Spiker of Spiker Rendon Consulting.This episode dives into the local-level dynamics of cannabis legalization and how communities, regulators, and the entertainment industry can work together to shape a more functional and inclusive cannabis landscape. Adam discusses the roadblocks that still plague California’s regulated market, the power of storytelling to de-stigmatize cannabis, and how immersive experiences and smart coalition-building can help move the needle.They also discuss:Why cities that embrace legalization rarely regret itThe broken cannabis supply chain—and how it compares to other industriesBallot initiatives vs. ordinances: which is more effective?How creatives and non-plant-touching businesses can be powerful allies in legalizationWhat opportunities still exist for newcomers entering the industry todayIf you're a policymaker, creative entrepreneur, cannabis advocate, or just curious about how change actually happens, this episode is a must.🎙️ Guest: Adam Spiker, Spiker Rendon Consulting🌐 spikerrendon.com

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