Jean Baudrillard critiqued Marxist value theory, introducing sign value based on differentiation, before developing his concepts of simulation and hyperreality. His later thought argues the real and imaginary implode, replaced by self-referential models or simulacra, defining a saturated postmodern condition. Baudrillard’s fatal strategies analyze this world of excess information, technological obscenity, and inert growth. He suggests the masses resist the media and system's coercion by utilizing silence and non-response.

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