"Making Numbers Count" by Chip Heath and Karla Starr explores effective communication of numerical information by presenting over thirty practical principles. The authors emphasize translating abstract figures into relatable and memorable terms through techniques like simple comparisons, process conversions, and emotional measuring sticks. They argue that numbers are not inherently intuitive and require thoughtful translation to overcome "numbing" and foster understanding. The book uses diverse examples to illustrate how to make numbers concrete, vivid, and personally relevant to engage audiences and inspire action. Ultimately, it champions the idea that well-communicated numbers have the power to inform, persuade, and improve the world.

Ver todos los episodios