ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Liquid advertising"
Episode Synopsis
Digital advertising is the default promotional process, driving profound shifts in industry models. This analysis covers innovations like programmatic advertising, AI, native advertising, and influencer marketing, reshaping advertising theory and practice. Critical examination focuses on governance, ethics, global regulation (EU, Spain), data privacy concerns, ad fraud, and the impact across vital sectors like health and food marketing.
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