In this episode of the podcast, Aaron Hale welcomes Jon Ostenson, an expert in franchises, to share his insights on starting a business and bringing ideas to life. Jon discusses his journey in the non-food franchising sector, explaining how he became a consultant for aspiring franchise owners.  He outlines what potential business owners should consider before diving into franchising, emphasizing the importance of a growth and execution mindset for success. Jon also delves into financing options, highlighting helpful loans for startups and the potential returns that franchising can offer.  He notes the growing popularity of franchise businesses and explores current market trends, including the competitive landscape of various franchise sectors beyond food.  Whether you're an aspiring entrepreneur or curious about franchising, this episode is packed with valuable advice and actionable insights to help you succeed! Jon Ostenson website: -https://franbridgeconsulting.com/ Jon Ostenson  Book: Non-Food Franchising by Jon Ostenson:  -https://a.co/d/87ohE98 Recommended books by Jon Ostenson: -The Compound Effect by Darren Hardy: https://a.co/d/dtu486u -And the Bible

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