When considering who you want to target and market your podcast to, you need to consider your content. Are you telling stories? Are you providing business advice? Are you creating a platform for advocates? It doesn’t matter your genre, it’s your content and how you promote your podcast. The average podcast gets around twenty-seven listeners per episode. The top 1% receive nearly thirty-two hundred listeners per episode. And then there are those rare podcasts like the Joe Rogan Experience, with upwards of eleven million listeners an episode at the time of recording this podcast. The moral here: Define your listener personas and where they spend their time online (Instagram, Spotify, Tik Tok) and tailor your marketing efforts to them and where they are. 

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