Whether you’re recording a podcast for your business, or you’re just doing it for fun, one thing is clear: people want to hear from the people behind the brand. And with good reason! People are drawn to personal stories, and there’s no better way to share your story than through your podcast. As an entrepreneur, it can be tempting to keep everything separate—to keep your business life and your personal life separate, to keep your work life and your home life separate, to keep your professional self and your personal self separate. And while this might be easier in some situations, it’s also a lot less fulfilling. And while it might seem like a lot of work at first, once you start opening up and sharing yourself with the world, you may be surprised at how rewarding it can be. So why should you get personal on your podcast?

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