You may be surprised to know that not everyone knows how or where they can listen to podcasts. The first thing you should do when launching your new podcast is to setup a website or webpage about your show. Depending on where you are hosting your show, you can typically grab a bit of code and plug a player directly into a web page. In addition, you can add links to major platforms like Apple Podcasts, Pandora, and Amazon Music, or wherever you want to direct users. Then, when you post on social, you can always use this as a primary link to your podcast, making it a hub for all the places people can go to access your show on their devices. It’s also one more way you can monitor traffic around your show to leverage sponsors. 

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