Have you ever felt something is “off” in the coaching or wellness industry? In this episode, Ava unpacks the invisible pyramid shaping these spaces and why so many of us feel uneasy inside them. We explore skill bypassing, surface culture, cognitive dissonance and what real integrity looks like in practice. 
A grounded, necessary conversation for anyone devoted to integrity, embodiment and real service.
 
Chapter markers
00:00 Introduction
02:17 The invisible pyramid
03:37 Bypassing the skill
05:06 Marketing mechanisms
06:40 The surface culture
07:51 Responsibility at the top
11:20 Cognitive dissonance
14:25 A way forward
19:30 Slower businesses, bigger impact
22:00 Integrity
 
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