Have you ever read a news article or a blog that has a very engaging title, only to find out that the content had little to nothing to do with what was advertised? Is there anything more aggravating than being lured into something only to find out it’s not what it seemed? Catchy titles are a great thing. The important thing is to ensure that whatever you title an episode, that title needs to reflect the content of your conversation. People don’t like a bait and switch and if you use this sketchy marketing tactic, you’ll see the negative backlash in your reviews and declining download numbers. 

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