I hate to say this, as it has become a marketing term that is vastly overused, but you need to be authentic, as in your real self when recording. If you create a persona for your podcast, keep in mind you are committing to acting for each and every episode. This can be exhausting as well as come across to your listeners as being fake. When you are not yourself behind the microphone it becomes difficult, if not impossible, to speak from a place of experience. If you find your personality and the content aren’t enticing listeners, consider pivoting the show to topics more in line with your voice, or consider adding a co-host. A second personality can positively change the dynamic and place less pressure on you as a host to carry the show. 

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