This week, Kyle and Mickenzie continue their series on LinkedIn by welcoming Kristin Cummings, the founder of Virtual COO, to discuss her strategic use of LinkedIn for personal and business branding. They explore how consistent engagement and authentic storytelling can amplify your presence and attract clients. Kristin shares her journey from zero to over 8,000 LinkedIn followers, the importance of supporting others on the platform, and practical tips for optimizing your LinkedIn profile. Whether you're a business owner or a podcaster, this episode offers valuable insights on leveraging LinkedIn for growth.Follow us on LinkedIn!Podcircle Kyle CummingsMickenzie VoughtAnd follow our guest Kristin Cummings on LinkedIn!✅ New podcaster? Grab your FREE Podcast Starter Kit.00:00 Introduction01:21 Introducing Kristin Cummings02:23 Kristin's LinkedIn Journey04:23 Finding Clients and Networking on LinkedIn07:43 Optimizing Your LinkedIn Profile09:29 Balancing Personal and Business Pages--------------------------------------------► Need help launching a B2B podcast? We can help!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

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