Creating content that intentionally showcases your thought leadership and your niche expertise is a great way to stand out as the go-to provider in your industry. In this episode, Shannon Russell, host of the Second Act Success Career podcast, drives business impact doing exactly this.
She started her show to feature stories of women who have successfully transitioned into their “second act” career with hopes that other women would be inspired and gain insight through the experiences of others.  
By approaching her show through this storytelling lens, Shannon has attracted coaching clients interested in guidance through their career transition. Swap a few details about the premise and business services offered, adjust it to your niche, and you've got a blueprint strategy for your marketing plan! 
 
Podcasting Success Secrets Revealed 
(00:01:37) Fulfillment-Oriented Business Coaching 
(00:18:18) Refining Podcast Branding for Business Success 
(00:21:07) Podcasting Success Using TV Production Skills 
(00:29:51) Leveraging Multiple Channels for Podcast Growth 
(00:34:54) Strategic Guesting for Podcast Audience Growth 
(00:42:03) Leaning into Podcast Success with Authentic Solo Episodes 
 
Shannon DIYs her show, so she also highlights cost-effective strategies for starting a podcast, such as using Descript to help her edit. By leveraging platforms like PodMatch for guest spots and engaging in networking opportunities, Shannon has booked 60+ interviews on others’ shows in just 2 months. If you’ve been wondering how to effectively market your financial services through podcasting, expand your audience, and grow your business visibility, take notes during this episode! 
 
Action-Steps to Implement Immediately in Your Podcast Strategy:  
- Utilize dynamic ads on your podcast to market your own services, programs, courses, or events. 
- Guesting on other podcasts can help expand your reach and attract new audiences to your business. 
- Maintain consistency in your podcast schedule to keep your audience engaged and build a loyal following. 
- Repurpose podcast content for blog posts, social media content, and even as encore episodes to maximize its impact and reach. 
 
Follow Shannon’s show & business: https://secondactsuccess.co/podcast 
Connect with Shannon Russell on LinkedIn: https://www.linkedin.com/in/shannonRussellcareercoach/ 
 
 
My affiliate links for the tools & services mentioned:  
Descript: https://www.descript.com?lmref=L3L7jg 
PodMatch: https://www.joinpodmatch.com/podcastabundance 
 
 
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  
 
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources  
 
Watch everything on YouTube @PodcastingForFinancialPros  
 
Follow Virginia Elder on social media:  
LinkedIn  
Instagram  
 
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com  

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