How to Build a Billion-Dollar Brand & Scale Against All Odds | Ahmed Rauf EssaMost businesses fail, but no one tells you why—until now. In a country where 97% of business still happens offline, Ahmed Rauf Essa built a multi-million dollar brand, competed with Alibaba, and proved that entrepreneurs who understand the game will always win. His journey is filled with brutal failures, industry disruptions, and game-changing insights that every entrepreneur, investor, and changemaker needs to hear.This episode dives deep into the hard truths of business—why startups fail, the mistakes that kill growth, and the mindset shift that separates winners from everyone else. Ahmed shares what it really takes to scale a business in a tough market, build a brand that lasts, and turn failures into stepping stones for success.If you're an entrepreneur, investor, or someone who refuses to settle, this conversation might change how you think about business forever.Watch now & subscribe—this might be the most important conversation you hear this year!

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